Hacienda Ford Awards
The President’s Award honors dealerships that have excelled in automotive retailing, by providing exceptional customer service and satisfaction. In order to achieve the President’s Award, dealers must exceed customer expectations every day in every department. The pursuit of excellence is not for the faint of heart – it requires passion, tenacity and, of course, hard work. This prestigious award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction – in both sales and service – in automotive retailing
The Triple Crown program recognizes those dealerships that have earned distinctions on all programs listed below in the same year – a truly incredible accomplishment.
President’s Award (Ford or Lincoln)
Ford Top Volume Dealer Challenge ( ranked in the Top 100 ) or Lincoln Leaders
Premier Club Protect (Ford or Lincoln) or Premier Club Parts (Ford or Lincoln)
This elite group demonstrates excellence across the enterprise and raises the bar for all others.
The Premier Club Award is a prestigious recognition given to top-performing dealerships in the Ford Customer Service Division (FCSD). Dealers earn this award through exceptional sales performance in Ford Protect and Lincoln Protect services or by achieving high retail parts purchase volumes. For the 2024 FCSD Premier Club, dealerships can qualify by ranking among the top 45 Ford Protect and top 5 Lincoln Protect dealers based on their sales of eligible contracts, or by being among the top 50 dealerships in total retail parts purchases from FCSD and Ford Authorized Distributors.
The 2024 Ford Top Volume Dealer Challenge is a prestigious program recognizing the top-performing Ford retail dealers across the nation.
Partners In Quality pays tribute to a select group of Ford and Lincoln floorplan dealers that have achieved the highest level of customer satisfaction and loyalty to Ford Credit.
